A brand identity is everything that speaks for you, from your logo, your info graphic style, and visual aesthetics. A strong and authentic brand identity is integral to the overall success of your commercial activities. Just like your logo, you need to approach architecture and interior design strategically. This requires serious contemplation, a team with strong communications and design skills, and intimate knowledge of your brand. Luckily for you, Midwest Tropical has made this challenging task a rather simple one with its customized water features such as indoor rain curtains and fountains.
The visual appearance is an outright expression of your brand and one which only has seconds to make an impression. If used smartly, it can be created to convey your values to the world, differentiate from the competition, and offer a brand experience that engages people effectively. Here is your guide to utilizing water features to establish an authentic brand identity that would provide you with the competitive edge and marketing superiority that won’t go old for years.
The Impact of Water Features
The use of water features may be the key to getting recognized and gearing your brand to take the world by the storm. Many other noteworthy factors go into making the most of this idea.
- Size: any indoor water feature that is either too small or too large will render your point moot in achieving the desired aims for your brand identity
- Location: make sure that you select a setting that enhances the aesthetics without being overpowering or understated
- Customization options: selecting color, style, and shape regarding the existing theme so that you choose something that complements your décor and blends well instead of seeming out of place.
How can these water features establish your brand identity?
Bubble wall panels: a compelling vision is incomplete without comprehensive language that can be applied to everything from your website to your art pieces. Bubble walls have an acrylic panel that can be used to advertise your brand logo innovatively. This creativity will have far-fetching results in paving your brand and developing authenticity in the market. Anything you do reflects on your business style, and using water features in such a way is the perfect solution to becoming labeled an original.
Water fountains: a brand is primarily affected by the subjective opinion of others. Using water features such as indoor fountains play an active role in defining your brand. With fountains that come in all shapes and sizes and can be as extravagant or discreet as you like, you can create any vibe or illusion you desire so that your brand is perceived in precisely that way. Water fountains are versatile and can be used as focal points or involve natural interior design elements.
Rain curtains and water walls: encapsulating water to create rain indoors is an efficient way to develop an international, cohesive, and transparent business personality. The genius use of water features leads to better positioning in the industry amongst your competitors. This will mark your brand as one that makes conscious efforts to stand out from the crowd. Water features have the ability to look professional and kindle feelings of hospitality and warmth. Today’s generation is all for minimalism and productivity, which can be actualized through these customized water features that are the epitome of class and modernism.
Technology has drastically changed the perception of brand identity, and along with there have been a myriad of options available out there. Midwest Tropical caters to all water feature customization, such as bubble wall panels and indoor water fountains, to your exact specifications. The process is not a mystical one, but it can be challenging, so you need all the help you can get.